In the competitive world of iGaming, a company’s true strength isn’t just its technology or portfolio, it’s the people behind the projects. At Twin Win Games, we’ve spent over a decade proving that motivated, supported teams are the real moat.
The industry is currently facing a unique challenge.
With roughly 11% of developers reporting layoffs in the past 12 months, stability and talent retention are more than just buzzwords, they are a critical competitive advantage.
Only 32% of U.S. employees are engaged (mid-2025), and disengagement is costing organizations massively.
This is why we believe culture isn’t a “nice-to-have” but a strategic business priority.
In our latest video, our Head of HR, Maryna Mirkina, provides an open and honest look at our talent strategy. She details how we build and retain high-performing teams capable of handling full production cycles without the burnout or high turnover that often plagues our industry.
Building Trust from Day One
A high-performance environment is fundamentally built on trust, and trust is built on radical transparency. We’ve eliminated “management games” by giving our team members a direct influence on key decisions. This isn’t just about sharing information; it’s about empowering people. We provide open, consistent feedback and encourage ownership, creating a culture where every voice is heard and truly valued.
The Engine of Motivation: Challenge & Support
To keep specialists motivated and engaged for years, we’ve found a careful balance is key. Our strategy hinges on combining challenging, meaningful tasks with robust support systems. We set clear expectations but also provide the resources and guidance to meet them. We celebrate successes, recognize hard work, and maintain a strict zero-tolerance policy for toxicity. This creates a culture where professionals feel safe to innovate, knowing their contributions are both valued and protected.
Watch the full video to hear Maryna’s complete insights on building a top-tier game development team:
Our Proactive Burnout Prevention System
In a demanding industry, a “never-ending marathon” can quickly lead to exhaustion. We combat this with a proactive, structured approach to preventing burnout. Our system is built on three core pillars:
- Realistic Planning: We set achievable deadlines and create workflows with built-in time for rest and recovery.
- Open Communication: Our team is empowered and encouraged to signal when they need a break, and managers are trained to regularly review workloads.
- Valuing Downtime: We treat downtime as a critical part of productivity, not a luxury. A well-rested team is a highly creative and productive team.
Hiring for the Future: Passion and Values
When we hire, we look for more than just technical skills on a resume. We seek professionals who are passionate team players. Our ideal candidates are those who share our core values, aren’t afraid to take responsibility, and have a relentless eagerness to learn and grow. We believe this mindset is what transforms talented individuals into a cohesive and unstoppable force.
A strong internal culture isn’t a secondary concern; it’s a fundamental pillar of our business strategy. It’s why our teams are so reliable, scalable, and capable of consistently delivering top-tier projects for our clients.
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